HELALYN FLOWERS is the musical/visual expression of the power duo N0emi Aurora (vocals, Arrangements, Words, Visual, Images) and Max (Music, Programming, Synths, Guitars, Production), creators of a world of contrasts made by vintage/ futuristic sounds and vibrations.
By proposing an innovative hybrid of 80s-like New Wave/Punk, Alternative, Electro and Rock, they impose themselves as paladins of the New Electro rock Wave since 2005.
The plasticism of Gary Numan, David Bowie and Marilyn Manson era-Omega, the electronic tunes of New Wave and Post Punk and images and colours of Glamâ€™s multiform universe are dressed in such Pop appeal and in a catchy and surreal visual as well, allegorically suggested by the ownâ€™s moniker meaning.
The â€™Helalyn â€™s flowersâ€™, in fact, represent the miracle of life emerging from a steril, cold and arid dimension. By this, N0emi and Max embrace â€œabsurdâ€ meant as antithesis of conventional and as a symbol of the eternal possibility.
2005â€™s â€œDisconnectionâ€ mini-CD is the first result of the power duo only just after six months from its own birth, at once revealing HELALYN FLOWERS soundâ€™s salient features, made by a mixture of Punk/Wave and Goth/Nu Metal supported by powerful drum machines and fronted by N0emiâ€™s voice, which will become one of the most remarkable trademarks thanks to unique tone and style and put near Bjork, Skin and Shirley Manson by the media.
Firstly, United States are charmed by HELALYN FLOWERS, who are on heavy rotation on many American radios with the song â€œAlienate Meâ€, entering Top 10s among names like Linkin Park and Faith No More.
As for Europe, hystorical magazines like Germanyâ€™s Sonic Seducer (which will feature HELALYN FLOWERS on the March 2006â€™s sample with â€œAlienate Meâ€) and Italyâ€™s Flash, on which they will be the first unsigned act to be treated in the same way already adfirmed and famous bands usually are, with double-paged interviews, contests, specials etc., shaking a strong interest and clamour in Italy, collecting many Top Releases and Hot Spot columns.
Thirsty for evolution, on June 2006 HELALYN FLOWERS release the new EP â€œE-Race Generationâ€, digitally distributed through the major channels (Amazon, i-Tunes, Sonyâ€¦) and supported by new artiche on Flash and Metal Hammer UK.
The new song â€œVoicesâ€ very soon is largely spread through clubs and radios worldwide, revealing a true timeless hit and opening new doors mostly in UK.
Thanks to â€œVoicesâ€ and â€œE-Race Generationâ€, supported by such a glamorous image contrasted by disturbing elements (according to the own power duoâ€™s clash philosophy) and plunged in their own typical white, HELALYN FLOWERS strongly become one of the coolest Goth Rock icons.
Their fanbase is really heterogeneous, embracing both younger fans of Goth/Emo/Punk/Visual and more â€œmatureâ€ lovers of Electro/New Wave/Industrial, hailing from scandinavian glaciers to mexicans arid landsâ€¦
In the same year, they become one of the most followed acts on Vampirefreaks where, thanks also to having won a contest for being featured on the 1st volume of the 4CD Box â€œFxxk The Mainstreamâ€ compilation, they catch the interest of Belgian indie Alfa Matrixâ€™s artist manager, who sign HELALYN FLOWERS on February 2007.
Audience, media and DJs are warmed up by the opener EP â€œPlaestikâ€, out on June 2007, that, supported by a solid worldwide distribution (Audioglobe, Sony, Soul Food, Metropolis, Soyuzâ€¦), immediately pushes â€œVoicesâ€ to the tops of DAC (Deutsche Alternative Charts), soon conquering the interest from the best of alternative press (Zillo, Sonic Seducer, Orkus, Gothic, Rock Sound UK, :Ritual:), together with an ever higher response from South America.
The coming out of the debut-album â€œA Voluntary Coincidenceâ€ on November 2007 (defined by English press as â€œone of the most eagerly waited in agesâ€) discographically launches the HELALYN FLOWERS name leading it to the tops of the new alternative scene again, thanks also to the new â€™hymn â€™ â€œIm Human, Defectiveâ€ and to a series of concerts between Italian and English stages together with Emilie Autumn, Neon, Ataraxia, Das Ich and Gothminister.
â€œA Voluntary Coincidenceâ€ is one of the most controversial albums ever, breaking audience in two, between purists still anchored to stylistic rules and younger lovers of innovation and new sounds.
HELALYN FLOWERSâ€™ sonic formula, so heterogeneous, multiform and strong of an own trademark difficult to relate to other artistsâ€™s work, will become influence and source of inspiration for a nearly next new wave of bands tired of usual purisms and willing to relate themselves with fresher and innovative sonorities suggested by a necessity of experimentation.
In this, HELALYN FLOWERS truely opened doors and crushed prejudices.
Rock Sound UK and Orkus will treat them as the best newcomers, dedicating them special columns as well as flattering words.
In 2008, after having been featured on many compilations (â€œGothic Spiritsâ€, â€œEndzeit Bunkertracksâ€, â€œCryonica Tanzâ€â€¦) and major pressâ€™s samples, they homage Depeche Mode with their own version of â€œI Feel Youâ€ on the tribute double album edited by Alfa Matrix titled â€œRecover: Depeche Modeâ€.
They also release the new inedit â€œPsychic Vampâ€ as anticipation of the hugely waited successor of â€œA Voluntary Coincidenceâ€. This song is pure HELALYN FLOWERS trademark, through catchy Electro Synths, versatile vocals and a Punk-like carpet of rhythmics and guitars. Fans answer electric and fervour for new album grows ever more.
â€œStitches Of Edenâ€ is the definitive title of the second full-lenght from HELALYN FLOWERS.